Selecting the right agent
➢ Using a qualified local agent to sell your home is the first step towards obtaining the result you desire...the best price in
the shortest possible time.
➢ A professional agent can give you an accurate picture of the state of the market, which will help you price your property
realistically. They can advise you on the best way to sell your home and will develop a detailed marketing plan for
your property.
➢ Your agent should not only understand the property market, they also need to understand people. Ask your agent what
they think will most attract a buyer to your property.
➢ Seek their advice on improvements you could make to increase the chances of a successful sale – particularly making
your home more environmentally friendly.
➢ Using the right agent means you have a partner in the selling process, someone with the local knowledge and expertise
to make the selling experience an easier one for you.
Setting the sale price
Be careful not to choose your agent based only on the selling price they quote – you may be sorely disappointed.
➢ Purchasing a home is very much an emotional decision; hence opinions on price will vary.
➢ A professional agent will use a systematic approach to determining a price, factoring in prices of local homes that have
recently sold, houses that are currently for sale, the state of the market and their own knowledge of buyers expectations
in the market place
➢ The question you should ask a prospective agent is not “how much can I get for my house” but “what will you do to get the
best price for my property?”
Your personalised marketing plan
In today’s competitive market merely placing a sign at the front of your home and a photo in an office window is not enough to ensure the best buyer is found.
➢ Professional agents like offer specialized multi-faceted marketing programs to capture buyer interest from across the
road, across the country and across the world.
➢ The most effective marketing plans utilizes a combination of proven marketing tools including signage, local advertising,
direct mail, Internet listing, and window displays to maximise the opportunity of attracting the right buyer for your property.
Preparing to sell
Taking a little time to prepare your home for sale can make a significant difference to the sale price. Following are a few tips on preparing your home for sale.
➢ Your first step is to walk outside – how does the outside of your home present? If a buyer drives by will they stop and take
a second look?
➢ Check the roof and guttering and prepare your garden so it will look its best for the first open home.
➢ Clean houses make a tidy sum – you need to remember that once your home is on the market you are living in a
showroom.
➢ Ensure it is always immaculately clean for open homes – one unmade bed can unmake a sale.
➢ Your home’s two best selling points – the kitchen and bathroom are the two rooms that buyers look at the most closely.
Ensure they look their best.
Successful Selling
➢ Make homebuyers’ faces light up – natural light is best so open curtains to let in the light and the view. Make sure all
your electric light bulbs are working.
➢ Clean out and clean up – clean out all your clutter, less clutter gives the impression of more room.
➢ Pets may inhibit buyers – when you have an open home ensure carpets and furnishings are free of pet hair and smells,
take your pets for a walk while buyers inspect your home.
